Winning Walmart Search in the AI ERA
SEO · GEO · AO · Retail Media
The New Playbook for the Walmart Digital Shelf
A Private Executive Luncheon at
Sestina, The Compton Hotel
Bentonville, AR
July 28, 2026
11:30 am - 1:30 pm EST
Turn Walmart.com digital penetration into an expanded assortment on Walmart shelves.
Walmart search is being rewritten. Sparky and AI-driven discovery are reshaping how shoppers find products — and most brands don't have a framework for it yet.
Traditional SEO still matters, but GEO and AO are where the next wave of conversion lift lives — and retail media through Walmart Connect is what turns visibility into a full-funnel play.
Join SellCord, Walmart Marketplace, and Walmart Connect for a private conversation with a small group of Walmart suppliers ready to stay ahead of the shift.
Request your Seat
What We'll Cover
SEO
The Foundation
Keyword, SOV, and searchvisibility — what still drives the bulk of Walmart discovery, and where mostbrands still have gaps.
GEO
The Frontier
Optimizing content for generative and AI-driven search — and why a traditional keyword strategy alone won't get you there.
AO
The Sparky Layer
Showing up in Walmart's own AI answers when customers ask questions. The newest discoverability lever, with almost no established playbook.
Retail Media
The Amplifier
Where paid meets organic. How Walmart Connect turns visibility gains into full-funnel growth — with closed-loop measurement to prove it.
Reserve Your Spot
Turn your Walmart.com performance into real retail impact.
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