The way households buy everyday essentials is changing faster than most brands realize. Shoppers replenishing laundry detergent, snacks, personal care, and household staples aren’t just browsing in the aisle anymore - they’re reordering from their couch. The brands winning at Walmart aren’t the biggest ones. They’re the ones who understood this shift early and built for it.
Lunch & Learn
Groceries & Consumables Are Going Digital - Is Your Brand Ready?
July 28, 2026
11:30 AM - 1:00 PM ET
Supply Chain Hall of Fame, 5th Floor of Kellogg's Building
5111 W JB Hunt DrRogers, AR 72758
By the numbers - Walmart Q1 FY27
26%
Walmart U.S. eCommerce growth, Q1 FY27
2×
Store-fulfilled delivery growth over two years
36%
Of Walmart delivery orders fulfilled in under three hours
500+
Walmart’s current digital penetration target - rising to 40% in key categories by 2030
Event Speakers
Michael Lebhar
CEO & Co-Founder
CEO and co-founder of SellCord, a leading Walmart-focused digital commerce agency helping brands grow and scale on Walmart. Under his leadership, SellCord has become one of the most recognized names in the Walmart ecosystem, partnering with hundreds of brands to drive visibility, sales, and advertising performance on the world's largest omnichannel retailer.
Dallas Counts
COO
A former Walmart and Sam's Club merchant with decades of experience in merchandising, financial planning, and e-commerce strategy. Now serving as Chief Operating Officer at Vendormint™, he helps suppliers recover lost revenue, reduce chargebacks, and navigate compliance with major retailers like Walmart.
Colton Dillard
SVP, Operations & Client Services
A seasoned retail executive and former Walmart Senior Merchant whose career spans category management, merchandising strategy, and retail operations. As SVP of Operations & Client Services at Vendormint™, he brings that merchant-side expertise directly to suppliers, helping them optimize compliance, recover revenue, and build stronger relationships with the world's largest retailers.
Questions worth sitting with
We have a strong Walmart business.
Strong in stores, maybe. But how much of your growth next year depends on a channel you haven’t fully invested in yet? Walmart has set a 30% digital penetration target - and in select categories, they’re pushing toward 40% by 2030. Your buyers already know that number. Do you?
Our products can’t really be sold online.
Perishables and temperature-sensitive items do face cold chain limitations in direct shipping - but store-fulfilled delivery and pickup are a different story. Walmart’s two-hour delivery window changes what’s possible. The brands winning in this space have figured out how to meet the shopper where they are. Have you?
Our digital numbers look fine.
Fine compared to what? The category moves at the pace of whoever invests least. The question is whether you’re ahead of where Walmart is going - not where it’s been.
We’re already on Walmart.com.
Being listed and being found are two different things. Shoppers who can’t find you online are finding someone else - and buying from them in-store too.
What we cover
What Walmart buyers actually want from grocery & consumables brands and what most brands are missing
You're in stores, but shoppers are moving online for the same products they've always bought in the aisle
Being listed on Walmart.com is not a digital strategy. If you're not showing up first, your competitor is
The content, optimization, and advertising strategy that turns a listing into a converting, scalable business
Whether your brand is built for where Walmart is going, not just where it's been
Who this is for
This isn’t for brands who’ve figured it out. It’s for the ones honest enough to know there’s more to learn - and hungry enough to act on it before their competition does.
Grocery and consumables suppliers currently at Walmart or preparing for a buyer meeting
Brand leaders managing both in-store and online performance
Teams who want to align with Buyer expectations on digital and what actually works and what doesn’t
Founders and sales leads who want to stay ahead of the competition
Seats Are Limited – RSVP Today
Reserve Your Spot
Turn your Walmart.com performance into real retail impact.
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