Virtual Lunch & Learn

Scintilla & Incrementality
Reporting for Walmart Brands

A special edition of our most wanted sessions.

An exclusive, intimate private session with a small group of senior Walmart brand leaders and industry experts. Join the virtual table - and have lunch on us.

Tuesday, June 24th, 2026

1:00 PM – 1:45 PM ET

Virtual

Lunch is on us. A $100 Uber Eats gift card arrives before the session - order lunch and join the table.

Reserve My Seat

Why this Session

In 60 minutes, we’ll show you how to turn Walmart’s own data into a media measurement advantage your competitors don’t have - all while you enjoy lunch wherever you are.

Walmart Scintilla (formerly Luminate) is one of the most powerful data suites in retail -real-time, aggregated customer insights broken down by fulfillment channel: ship-to-home, online pickup and delivery, and true in-store sales. Most brands have access to it. Few know how to use it to prove what’s actually working.

This session closes that gap for you.

What You’ll Leave With

How to read Scintilla’s Channel Performance module to track sales across ship-to-home, OPD, and in-store in one view

How to use Shopper Behavior data to detect demand shifts and adjust spend before your competitors do

A framework for pre/post incrementality analysis using OPD signal - so you can prove whether your media is actually driving new demand

How to build a repeatable internal reporting rhythm using Scintilla so your team stops pulling one-off reports and starts making faster, more confident budget decisions

Seats Are Limited – RSVP Today

How the Hours Runs

12:00 PM

Opening Remarks

Introductions

12:10 PM

Scintilla 101

What it is and what most brands are missing

12:30 PM

Proving incrementality

OPD signal, pre/post analysis, in-store lift - the full picture

12:55 PM

Open floor

Your situation, your questions, David’s honest read

1:10 PM

Wrap-up

Closing remarks and follow up information

Your Host

David Milstein

COO, Sellcord

David Milstein is SellCord's COO and one of the most hands-on Walmart growth strategists in the industry. He works directly with enterprise brands every day - in the data, in the strategy, and in the results. If there's a hard question about your Walmart performance, he's heard it and solved it.

Seats are Limited

Reserve My Seat

FAQs

Do you order our lunch?

We will send you an Uber Gift Card 1 hour before the session starts so you can order the lunch of your preference.

Do I need to already be using Scintilla?

No. David will walk through what Scintilla is and how to get the most out of it.

What is Scintilla?

Walmart Scintilla (formerly Luminate) is Walmart Data Ventures’ reporting suite - real-time customer purchase insights broken down by channel, category, and fulfillment method, including online pickup and delivery data that older tools like DSS couldn’t track.

What is Dashna?

SellCord’s proprietary retail media platform with direct API integration to Walmart’s order data.

Presented by

Scintilla & Incrementality
Reporting for Walmart Brands