Digital Lunch & Learn

Winning Your Walmart Category in the Digital Shelf

Own Share of Voice & Lead Your Category

November 23, 2026

2:00 PM ET / 11:00 AM PST

Virtual

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WHY THIS SESSION

SHOW UP EVERYWHERE SHOPPERS LOOK

The digital shelf on Walmart isn’t one place. It spans search results, browse and category pages, the PDP, sponsored placements, the buy box, and now AI answers through Sparky. Winning your category means showing up in all of them. In 60 minutes, we’ll break down share of voice, the content that drives it, and how to plan around your category’s peak moments.

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The Digital Shelf At A Glance

Where it lives
Search results, browse and category pages, the PDP, sponsored placements, the buy box, and AI answers through Sparky

3 types of share of voice
Organic, paid, and AI/answer

3 keyword types
‍Branded terms (defend), unbranded category terms (grow), and competitor terms (conquest)

What You’Ll Leave With

SHARE OF VOICE
‍Your slice of page one. The share of top-10 placements your brand holds for the keywords that matter in your category.
AI AS THE NEW SHELF
‍Get recommended. How Sparky and AI-driven discovery change what “page one” means.
CONTENT FIRST
‍The foundation of organic. Titles built around how shoppers search, complete attributes, rich media, and reviews and ratings.
CATEGORY MOMENTS
‍Plan ahead, not during. Holiday, back-to-school, and Deals events: where share of voice is worth more, and how to track it.