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Boost Your Sales on Walmart Marketplace with Virtual Packs

As a Walmart seller, you may be familiar with the ability to sell items in multiple units within a single order. However, Virtual Packs takes this concept to the next level by allowing you to set up your listings virtually, instead of having to create and manage individual listings. Imagine you're selling bottled beverages on Walmart Marketplace. With virtual packs, you can offer customers the option to buy a single bottle, a pack of six, a pack of twelve, or even more – all under the same product listing. This not only saves you time and effort in managing multiple listings but also provides customers with more choices to suit their needs.

Setting up virtual packs on Walmart Marketplace is a straightforward process, but it's important to follow the steps correctly to ensure a seamless experience for both you and your customers.

Getting Started 

To create virtual packs, you'll need access to Walmart's Full Setup template, which is available by invitation only. If you haven't received an invitation yet, don't worry – you can reach out to Walmart's seller support team to inquire about gaining access.

Once you have the template, the real work begins. You'll need to provide three essential pieces of information: the product's GTIN (Global Trade Item Number), the quantity of items in the virtual pack, and the initial discount rate for the pack (which must be at least 5% off the single item price).

Providing Compelling Visuals and Descriptions 

While the GTIN, quantity, and discount rate are mandatory, it's also highly recommended to include a main image URL and key features for your virtual pack. A compelling image and well-written bullet points can go a long way in attracting customers and helping them understand the value of your product.

Remember, if you don't provide key features for the virtual pack, Walmart will default to using the information from the single item description, which may not accurately represent the pack or highlight its benefits.

Pricing and Inventory Management 

One of the great things about virtual packs is that you don't have to manage pricing or inventory at the pack level. The price of the virtual pack is calculated based on the single item price and the discount rate you've provided.

For inventory management, you'll continue to manage stock at the individual item level, just as you would for any other product. When inventory is added or removed in Seller Center, it happens in individual units, not in packs.

Returns and Fulfillment 

Just like any other product on Walmart Marketplace, customers can return a virtual pack if it's damaged or not as described. They can also return individual items from a pack if they're defective.

When it comes to fulfillment, the same method applies to a virtual pack as it does to the individual item it contains. If you use Walmart Fulfillment Services (WFS), the virtual pack will be fulfilled by WFS as well, and you'll need to convert the individual item to a Walmart-fulfilled item before selling the virtual pack.

Commission Rates and Shipping 

The commission rate for virtual packs is the same as the commission rate for the individual item included in the packs. If a commission discount is applicable at the unit level, it will apply to the virtual pack as well.

Regarding shipping, the same shipping method applies to a virtual pack as it does to the individual item. No additional shipping templates are required, but it's strongly recommended to ship virtual pack items together in one box when possible.

Fee Structure

When it comes to fulfillment, one key aspect to consider is the fee structure if you use Walmart Fulfillment Services (WFS) for your virtual packs. While the storage fees for virtual packs are the same per unit as WFS's standard storage fees, there are some unique considerations regarding fulfillment fees.

For each unit sold from a virtual pack, WFS charges a fulfillment fee. However, to incentivize sellers to offer virtual packs and pass on savings to customers, WFS provides fee reductions based on the number of units in the pack. The more units in a virtual pack, the lower the overall fulfillment fee – but this only applies to items with a shipping weight of 20 pounds or less.

Here's a breakdown of the fulfillment fee reductions for virtual packs fulfilled via WFS:

Different packs for walmart fulfillment services

Additionally, WFS normally charges an additional $1 fulfillment fee per unit for items that retail for less than $10. However, virtual packs present an opportunity to potentially avoid this low-retail fee. If the total price of your virtual pack is $10 or more, you won't be charged the additional low-retail fee, which can result in significant savings, especially for larger pack sizes.

The Bottom Line

Virtual packs offer a fantastic opportunity to increase your sales on Walmart Marketplace by providing customers with more choices and flexibility. Implementing virtual packs is especially beneficial for supplements and other categories that frequently have multiple packs sold. By following the guidelines and best practices outlined in this post, you can easily set up and manage virtual packs, streamline your operations, and ultimately boost your bottom line.

Remember, virtual packs are just one of the many tools at your disposal as a Walmart Marketplace seller. Continuously explore new strategies, stay up-to-date with the platform's offerings, and focus on providing an exceptional customer experience to stand out in this highly competitive marketplace.




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