Welcome to Spark & Scale

Ready to unlock your brand’s full potential on Walmart.com?

Spark & Scale is a powerful webinar series designed to give you insider access to marketplace insights, advanced growth strategies, and tools that fuel top-performing brands. Whether you’re optimizing listings, refining your advertising strategy, boosting discoverability, navigating Walmart’s evolving ecosystem, or preparing for the holiday season success. This is where strategy meets execution.

Wednesday, October 15, 2025

Starting at 11:00 am ET

Why Attend?

Get the Insights You Need to Succeed in Walmart’s Competitive Marketplace

Learn from the experts about the latest tactics that will help you outperform competitors and grow faster.

Walk away with step-by-step strategies you can implement today to enhance your listings, boost your visibility and increase your revenue.

See how other brands have implemented our strategies and achieved measurable success on Walmart.com.

Dive into Walmart’s advertising platform and learn how Walmart Connect’s ad solutions can help you reach and engage with Walmart customers.

Join Our Exclusive Webinar Series

Webinar Sneak Peek

The Must-Attend Event to Spark Your Growth and Scale Your Business on Walmart.com

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Topic

Speakers

Drive External Traffic to Boost Your Listings (Google SEM, Mavely Influencers, Display ads)

In this webinar, we’ll explore how to leverage external traffic sources like Google SEM, Mavely influencers, and display ads to boost the visibility and performance of your Walmart listings. Learn proven strategies to drive high-quality traffic from outside Walmart’s ecosystem, increase your product exposure, and enhance your sales potential.

Michael Lebhar

CEO, SellCord

David Milstein

COO, SellCord

Usaid Khan

VP, Later

Seller Success Story

Michael Lebhar

CEO, SellCord

David Milstein

COO, SellCord

Coming Soon

Listing Quality Score & Item Spec 5.0: The Roadmap for Walmart Listing Success

Learn how to optimize your product listings for a strong Listing Quality Score, covering everything from backend optimization to image best practices. We’ll also guide you through the latest Walmart listing specifications and provide actionable tips to stay ahead of the curve. Discover key strategies for improving your listing’s visibility and sales performance, ensuring you have the tools to drive success on Walmart.

David Milstein

COO, SellCord

Diana Liao

Sr Manager, Marketplace Strategic Initiatives, Walmart

Robert Martinez

Sr Manager, Marketplace Strategic Initiatives, Walmart

Coming Soon

Unlocking Success: How New Sellers Can Thrive with SellCord and Walmart BD Support

Are you a new seller on Walmart looking to accelerate your growth? Join us for this insightful webinar where we’ll reveal how partnering with SellCord and leveraging Walmart’s BD (Business Development) support can set you on the path to success. . Learn how to optimize your listings, improve sales performance, and navigate the complexities of the Walmart marketplace with expert guidance and resources.

David Milstein

COO, SellCord

Jason Magee

Director of Sales, SellCord

Mikey Canihan

Business Development Manager, Walmart

Coming Soon

Preparing for the Holiday Rush: Key Insights for Walmart Sellers

Get ready for the holiday season with this must-attend webinar! We’ll explore Walmart customer behavior trends, share WMC product recommendations, and provide optimization and creative tips to make your listings shine. Learn best practices for holiday promotions, driving traffic, and preparing your inventory and fulfillment to handle peak demand.

David Milstein

COO, SellCord

Zack Hekker

Sr. Partner Technology Provider Partnerships,

Walmart Connect

Jai Ambekar

Manager, Partner Growth, Walmart Connect

Coming Soon

Coming Soon

Sponsored Brands & Sponsored Videos Mastery: Drive Engagement & Conversions on Walmart

Learn how to craft engaging ad creatives, optimize targeting, and maximize ROI to drive both engagement and conversions. We’ll share expert strategies for leveraging these powerful ad formats, ensuring your brand stands out and your products get the attention they deserve.

David Milstein

COO, SellCord

Irina Weisfeiler

Sr. Manager, Product Marketing, Walmart Connect

Onsite Display Domination: Turn Walmart Shoppers into Your Customer

Learn how to maximize your ad strategy with Walmart Onsite Display. We'll dive into targeting, auction pricing, and ad formats, showing you how to increase brand visibility and drive conversions. Whether you're focused on online sales or in-store purchases, discover how to effectively leverage Walmart's platform to meet your business goals.

Aubrey Bland

Enterprise Account Manager, SellCord

Masha Liapunin

Manager, Product Marketing, Walmart Connect

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About SellCord

Get the Insights You Need to Succeed in Walmart’s Competitive Marketplace

SellCord is a leading Walmart agency dedicated to helping brands unlock their full potential on Walmart Marketplace. With our deep expertise in Walmart’s ecosystem, we specialize in driving growth, improving rankings, and maximizing product visibility.

Our strong partnership with Walmart and Walmart Connect ensures you get exclusive access to strategies, tools, and insights that no one else can provide. We’re here to help you scale quickly and efficiently, whether you’re just starting or looking to grow your business.

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Walmart Marketplace, Walmart Connect, and SellCord are collaborating to bring you this exclusive webinar series.