Case Study

How Farallon Brands Achieved 38% Growth on Walmart Marketplace with SellCord's Ad Expertise

Client:

Farallon Brands

Website:

https://farallonbrands.com

By focusing on strategic advertising, pricing optimization, and consistent listing improvements, Farallon achieved remarkable sales growth and improved market presence.

Executive Summary

Farallon Brands, a manufacturer of high-quality baby products, partnered with SellCord to boost their presence on Walmart Marketplace. Through strategic advertising, pricing optimization, and consistent listing improvements, Farallon saw a 38% sales increase and achieved a ROAS exceeding 3 for the first time since joining Walmart.com.

Background Information

Farallon Brands designs and distributes baby essentials, including clothing, toys, bedding, and nursery decor. SellCord, a Solution Provider for Walmart Marketplace, offers full-service expertise to guide brands through their Walmart selling journey.

Challenge

Farallon faced several marketplace challenges:

Low advertising efficiency and ROAS

Unoptimized product pricing strategies

Limited visibility in competitive categories

Inconsistent listing quality

Objectives

Drive sales growth

Improve advertising efficiency

Strengthen market position

Expand product visibility and reach

Solution / Approach

SellCord implemented a comprehensive growth strategy combining:

Strategic, low-CPC advertising campaigns to maximize visibility
Everyday Low Price (EDLP) strategy for consistent competitiveness
Consistent listing optimization
Expanding product reach through effective advertising and optimized listings

Implementation

Broad approach advertising strategy maintaining low average CPC
EDLP implementation for competitive and consistent pricing
Regular communication and updates to optimize listings, including Item Spec 5.0 implementation
Comprehensive strategy combining optimized listings and effective advertising to expand reach

Results/Outcomes

38%

sales increase in Q2 (May-August) after partnering with SellCord

First-time achievement of ROAS exceeding 3 since launching on Walmart

Improved competitiveness in the baby products category

Listing Quality Score increased from 81% to 90%

‍

Content and Discoverability score improved from 88% to 91%

15%

increase in sold inventory

Lessons Learned

Low CPC strategies improve both efficiency and conversions
EDLP pricing enhances competitiveness and shopper trust
Continuous listing optimization drives visibility and sales
Data-driven marketplace strategies expand product reach effectively

Conclusion

The partnership between Farallon Brands and SellCord resulted in significant growth on Walmart Marketplace. By focusing on strategic advertising, pricing optimization, and consistent listing improvements, Farallon achieved remarkable sales growth and improved market presence.