Updates & Announcements

We’re proud to share that SellCord is now officially recognized as a Scintilla Verified Service Provider.

This achievement marks a significant milestone in our journey, reflecting a deeper level of capability in how we support our clients through Scintilla, with full enablement across user-level access and API-level data connectivity.

This designation further strengthens SellCord’s established leadership and standing across the Walmart ecosystem, adding to our track record of excellence:

→ Walmart Marketplace Agency of the Year 2026
→ Walmart Connect Premium Partner
→ Approved Solution Provider for Walmart Marketplace

We are already designing exciting new solutions to help our clients get even more value and impact out of Scintilla.

To all our clients and partners: thank you for trusting us to elevate your brand. Stay close for what’s next!

SellCord Wins Best Agency Award at Walmart Marketplace Seller Summit 2026

We’re proud to share that SellCord was awarded Best Agency at the Walmart Marketplace Seller Summit 2026!

The award was presented during an exclusive partner and seller dinner hosted by Walmart, where three standout partners were honored with special recognition. Being selected for this top honor reflects the strategy, execution, and impact that our team brings every day to help brands scale on Walmart Marketplace.

This win doesn't belong to us alone:

• To Walmart Marketplace: Thank you for this incredible recognition and for building a platform that provides sellers with real opportunities to grow.
• To our clients: Thank you for trusting us with your brands. Every result behind this award started with that trust.
• To our team: Thank you for the relentless work, innovation, and strategy that made this achievement possible.

The job’s not finished, we’re just getting started!

We’re proud to share that SellCord has been recognized by Walmart Connect as a winner of the 2025 Partner Network Awards, in the category of Excellence in Marketplace Acceleration.

This inaugural award celebrates partners who are redefining how brands grow on Walmart, and being selected among such an outstanding group of companies is an incredible honor.

This recognition reflects the innovation, execution, and impact that our team delivers every day to help brands scale within Walmart’s marketplace.

To every client and partner who’s been part of this journey: thank you for trusting us to take your brand further. The job’s not finished, we’re just getting started

The UK Walmart Seller Summit 2025 marks Walmart Marketplace’s first European event, bringing together brands and online retailers exploring growth on one of the world’s largest retail platforms.

Tuesday, 9 September 2025

The Brewery, London

8:00 AM – 5:00 PM (BST)

8:00 AM – 5:00 PM (BST)

This one-day summit is designed to showcase Walmart’s long-term commitment to international sellers, with strategies to help businesses expand into the U.S., Canada, Mexico, and Chile through Walmart.com.

What to Expect:

• Walmart’s localized support model for international sellers
• Market insights on cross-border growth opportunities
• Breakout sessions with practical training on Walmart.com success
• Honest stories and strategies from experienced Walmart sellers
• Hands-on guidance for onboarding, optimization, and scaling
• Dedicated networking opportunities with sellers, Walmart associates, and solution provider

SellCord is proud to support this event as Gold Sponsor, bringing our expertise in helping U.S. sellers scale globally and connect with new markets through Walmart Marketplace.

At the 2025 Prosper Show, SellCord CEO, Michael Lebhar, sat down with Cassandra Craven to discuss key strategies for scaling your business on Walmart Marketplace. In this insightful conversation, they share actionable tips and valuable perspectives to help brands thrive in Walmart’s competitive landscape.

We’re thrilled to share our latest case study with Farallon Brands, now live on Walmart Marketplace!

Discover how SellCord’s expertise helped Farallon achieve 50% growth on Walmart Marketplace in under 6 months.

Key Goals Achieved:

Sales growth

Advertising efficiency

Strengthened market position

Expanded product visibility and reach

Have questions or want to see how we can elevate your brand on Walmart? Contact us today.

If you’re looking for a way to expand your business in 2025, check out Walmart Marketplace’s New-Seller Savings, an initiative packed with up to $75K in incentives for new sellers.* Walmart is going big with their best New-Seller Savings package yet, offering:

Up to 75% off base referral fees

Up to $2K in Walmart Fulfillment Services discounts

$1K in Walmart Connect ad credits for new advertisers

And, on Walmart Marketplace, you already save with no setup or monthly fees. Start selling today and get your products in front of millions of repeat customers on Walmart.com.

*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details.*

Walmart has officially unveiled its new logo and brand identity, marking the first refresh in nearly two decades. This update, announced on January 13, 2025, aims to reflect the retailer's evolution into a "people-led, tech-powered omnichannel retailer."

The redesigned logo features a bolder typeface inspired by founder Sam Walton's classic trucker hat, alongside a brighter palette of True Blue and Spark Yellow. The iconic yellow spark has also received a subtle update, enhancing its visibility and significance as a standalone symbol.

William White, Walmart's Chief Marketing Officer, emphasized that this refresh honors the company's legacy while showcasing its commitment to evolving alongside customers. "As our customers evolve, we will too," he stated, highlighting the brand's dedication to innovation and connection.

The rollout of the new branding will begin across Walmart's website, app, and stores throughout 2025. This comprehensive update signifies Walmart's ambition to strengthen its brand identity and enhance customer engagement in an increasingly digital marketplace.