SellCord’s Expertise Drives Success for Simpli-Magic on Walmart.com
Executive Summary
Simpli-Magic partnered with SellCord to strengthen its Walmart Marketplace performance. Through optimized listings, improved fulfillment via WFS, targeted Sponsored Search campaigns, and strategic promotional participation, the brand achieved higher visibility, reduced shipping costs, and accelerated sales growth.
Background Information
Simpli-Magic manufactures high-quality cleaning and household products for home and commercial use. Seeking to improve its digital presence on Walmart.com, the brand teamed up with SellCord for expert support across catalog optimization, fulfillment strategy, advertising, and ongoing marketplace management.
Challenge
Simpli-Magic needed to overcome:
Unoptimized product listings limiting visibility and conversions
High shipping costs for oversized items
Limited brand presence and low discoverability
Minimal participation in high-impact Walmart programs
Objectives
SellCord and Simpli-Magic aligned on four core goals:
Increase qualified traffic and conversions
Drive consistent sales growth across key categories
Improve delivery performance through efficient fulfillment
Expand reach via advertising and promotional exposure
Solution / Approach
SellCord implemented a comprehensive strategy focusing on four key areas:
- Catalog optimization
- Efficient shipping through Walmart Fulfillment Services (WFS)
- Expanding customer reach with Walmart Connect Sponsored Search Advertising
- Utilizing promotions for customer acquisition
Implementation
- Catalog Optimization: SellCord audited and polished Simpli-Magic's listings, optimizing titles, keywords, and images.
- WFS Enrollment: Simpli-Magic enrolled 99% of their catalog in WFS to improve delivery times and reduce shipping costs.
- Sponsored Search Advertising: SellCord launched and optimized campaigns to increase brand visibility.
- Promotional Participation: Simpli-Magic engaged in Flash Deals, holiday, and seasonal events on Walmart.com.
Results/Outcomes
Listing Quality Scores increased to 95%+, improving organic ranking
Achieved 40% reduction in total shipping costs via WFS
70–80% of total GMV generated from WFS-fulfilled items
Sponsored Search delivered 4:1 ROAS and 15% TACoS
Black Friday FY24 became the highest-grossing day on Walmart
Cyber Monday FY24 became the second-highest-grossing day
Lessons Learned
- High-quality listings are crucial for indexing, ranking, and customer decision-making.
- WFS can significantly impact success by reducing costs and improving delivery times.
- Strategic use of Sponsored Search advertising effectively targets ready-to-buy customers.
- Participation in time-sensitive promotions attracts new customers and boosts sales.
Conclusion
Simpli-Magic’s partnership with SellCord showcases the impact of optimized catalog quality, The partnership between Simpli-Magic and SellCord demonstrates the power of strategic optimization and leveraging Walmart Marketplace tools. By focusing on listing quality, efficient fulfillment, targeted advertising, and promotional activities, Simpli-Magic achieved substantial growth and improved performance on Walmart.com.
Future Outlook Next Steps
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