Case Study

From Zero to a $100K/Month Run Rate - Here’s How We Scaled Evolve™

Client:

Evolve Paints

Website:

https://evolvepaints.com

By prioritizing performance, optimizing spend, and scaling winning products, Evolve achieved strong short-term results while building a foundation for long-term Marketplace success.

Executive Summary

Evolve™ Paints, an eco-friendly paint brand backed by GDB International Inc., partnered with SellCord to scale its performance on Walmart Marketplace.

The goal: increase sales velocity, improve advertising efficiency, and scale high-performing SKUs while maintaining profitability.

Through a data-driven Walmart Connect strategy focused on Sponsored Search optimization and SKU-level scaling, Evolve generated $40K+ in total sales in just 13 days, with ~75% of revenue driven by advertising, while achieving a 3.4+ ROAS. Strategic budget allocation and continuous performance monitoring allowed the brand to maximize returns and reduce wasted spend, putting Evolve on track toward a $100K monthly run rate.

Background Information

Evolve™ Paints is a sustainability-driven brand offering high-performance, low-VOC paints made from reclaimed materials. With a strong commitment to eco-friendly innovation, durability, and affordability, the brand is positioned to compete in a highly competitive paint category.

By partnering with SellCord, Evolve aimed to translate its strong product offering into scalable growth on Walmart Marketplace through advanced advertising strategies and performance optimization.

Challenge

Evolve sought to scale efficiently in a competitive category while maintaining control over advertising performance. Key challenges included:

Increasing sales while maintaining efficient ROAS

Identifying and scaling top-performing SKUs

Reducing wasted ad spend across underperforming campaigns

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Managing performance across a diverse product catalog

Objectives

Drive GMV growth through Walmart Connect advertising

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Improve overall ROAS and campaign efficiency

Scale high-performing products while controlling spend

Build a sustainable and scalable advertising strategy

Solution / Approach

SellCord implemented a structured, performance-driven advertising strategy focused on efficiency and scale.

Sponsored Search Optimization: Launched and continuously optimized campaigns to capture high-intent traffic and improve product visibility.
SKU-Level Budget Allocation: Prioritized top-performing products while reducing spend on low-ROAS items to improve overall efficiency.
Performance Monitoring: Tracked real-time data to identify trends and make proactive adjustments to campaigns.
Strategic Scaling: Focused investment on products with strong sales velocity and conversion potential.

Implementation

Analyzed product-level performance to identify top revenue-driving SKUs
Shifted budget toward high-performing products while reducing inefficient spend
Continuously optimized campaigns based on ROAS and conversion data
Aligned spend strategy with projected growth and performance trends

Results/Outcomes

$30K+

Ad Sales generated (first 13 days)

3.4+

Return on Ad Spend (ROAS)

$40K+

Total Sales driven during the period

75%

Sales contribution from advertising

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Projected Growth: ~$100K in total sales based on current pacing

Top Performer product: Top SKU generated $3.5K+ in sales

Lessons Learned

Focusing on top-performing SKUs drives stronger overall account efficiency
Continuous optimization is key to reducing wasted ad spend
Balanced budget allocation improves both scale and profitability
Real-time performance tracking enables smarter, faster decisions

Conclusion

SellCord’s partnership with Evolve™ Paints demonstrates how a structured, data-driven approach to Walmart Connect advertising can unlock both growth and efficiency.

By prioritizing performance, optimizing spend, and scaling winning products, Evolve achieved strong short-term results while building a foundation for long-term Marketplace success.