DASHNA GEO OPTIMIZER

When shoppers ask Sparky, your brand should be the answer

Sparky recommends a handful of products per question. We find what's keeping your listings out of that short list, fix it, and make sure every change goes live.

Plus off-site AI visibility in ChatGPT, Gemini, Google AI Overviews, Perplexity and Claude.

Get your Sparky audit

Search is turning into a conversation.


Shoppers used to type "sunscreen." Now they ask Sparky for the best sunscreen for kids with sensitive skin, ask a follow-up, and choose from the short list it gives back.

If your listing can't hold up its end of that conversation, it gets skipped. The good news: what Sparky reads is content you control.

THE OLD WAY
Traditional Search

Search is turning into a conversation.

And returns a full shelf of products to scroll through.

THE NEW WAY
Ai Shopping

Starts with a question, a need or a mission

And returns a few recommendations.
Brands that aren't included risk being left out of the decision.

WHY NOW

Every Sparky answer is organic. For now.

Sparky has no ads today. Sponsored placements are expected soon. Brands that rank now get free visibility today and pay less for ads later.

WHAT WE DO

Measure and improve your visibility in Sparky.

A done-for-you service. We show you where you stand in Sparky, then our Walmart team fixes your listings and tracks the results.

1

See your share of voice

How often Sparky recommends you vs. competitors.

2

Know why you win or lose

What's keeping your products out of the answer.

3

Sparky Optimization

We optimize your listings and track the results.

HOW IT WORKS

Three steps to more Sparky recommendations

Get your Sparky audit
1
MEASURE
See your share of voice

See how often Sparky recommends your products vs. your competitors.

  • The right questions. The ones your shoppers actually ask.
  • Your baseline. How often your products show up today.
  • Competitive benchmark. Your visibility vs. the brands you compete with
2
ANALYZE
Know why you win or lose

Find what's keeping your products out of Sparky's answers.

  • Who's winning. The competitors Sparky picks instead of you.
  • Listing gaps. Missing attributes, weak content, unclear claims.
  • Clear priorities. The products and fixes that matter most.
3
OPTIMIZE
Sparky Optimization

Our team updates your listings and measures what changed.

  • Fix the listings. Accurate, Walmart-compliant content.
  • Measure the change. Results vs. your baseline.
  • Scale what works. Roll it out across more products.
WHY SELLCORD

Other GEO tools guess. We use the Walmart data behind every sale.

Walmart-only

Years of Walmart search and ad data behind every recommendation.

Catalog experts

We know what gets products found on Walmart, and what holds them back.

Our own tech

Dashna powers the measurement and the fixes.

Built to scale

From a few hero items to thousands of SKUs.

We prove it

One team finds the gaps, fixes them, and shows you what changed.

FREE
DASHNA BRAND LENS

Not ready for an audit? Start here.

Dashna Brand Lens is our free Chrome extension. Open any Walmart listing and see how Sparky-ready it is in seconds.

  • Sparky Readiness check. See how ready any listing is for Sparky.
  • What's working, what's not. A quick checklist of what passes and what needs work.
  • Your competitors too. Check any listing on Walmart.com, not only yours.
  • Free for anyone. No login, no SellCord account needed.
Add to Chrome, it's free

Ready to improve your score? Get your Sparky audit →

FAQ

Straight answers.

What is Sparky?

Walmart's AI shopping assistant. Shoppers ask it questions and it suggests products.

What does GEO mean?

Generative engine optimization. Making your products easy for AI to find, understand and recommend. Nothing to do with geography.

Is this part of my content package?

No. Your listings are built for the search bar. Sparky reads them differently. This is its own program with its own measurement.

How do you measure Sparky visibility?

We build a set of shopper questions for each product from your search and ad data, run them through Sparky daily, and track how often you show up.

Is it only for Sparky?

Sparky is the main focus. We also optimize and track your visibility in ChatGPT, Gemini, Google AI Overviews, Perplexity and Claude.

Do we need to be a SellCord client?

No. Any Walmart brand can work with us. Current clients can ask their account manager.

Ready to see how
you show up in Sparky?

Try Dashna GEO Optimizer and find out where your products stand,
where are the gaps and optimize today.

Get your Sparky audit
Dashna GEO Optimizer

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Walmart Marketplace, Walmart Connect, and SellCord are collaborating to bring you this exclusive webinar series.