On-Demand Webinar

Optimizing your Walmart digital shelf in the age of AI

How Sparky, AI Search, and Structured Data Are Changing Product Discovery on Walmart
‍AI is changing how shoppers discover products, and brands need to adapt. Watch this on-demand webinar to learn how Walmart’s evolving search ecosystem is reshaping digital shelf strategy.

Missed the live session? Don’t worry, it’s available on demand for you to watch at your convenience.

Featuring In-Depth Insights On:

Tax season consumer trends

Winning Walmart Connect ad strategies

Campaign optimization tips for peak performance

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Our Speakers

Allison Bartz

VP of Enterprise

SellCord

David Milstein

COO

SellCord

What You’ll Learn

How Walmart Sparky, AI search, and LLM-driven discovery are changing the way products are found and recommended

Why structured data, Item Spec 5.0, and attribute completeness are critical for improving discoverability

How to create Walmart listings that perform across traditional search, Sparky, and AI-powered shopping experiences

Why content consistency, keyword strategy, and conversion signals matter more than ever in the AI era

How to build a full-funnel Walmart strategy that combines content optimization, advertising, and external traffic

Why This Matters‍

Walmart discovery is evolving beyond the traditional search bar. While AI is creating new opportunities for brands, success still starts with strong fundamentals: accurate product data, optimized content, relevant attributes, and listings built to convert.

In this session, you’ll learn how leading brands are preparing their catalogs for the future by optimizing for SEO, AEO, and GEO, ensuring their products can be discovered wherever shoppers are searching.

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About Speakers

Allison Bartz

VP of Enterprise

SellCord

Allison has spent 8 years inside the Walmart supplier ecosystem. At SellCord, she leads the enterprise practice, working directly with senior brand teams to scale their Walmart and Sam's Club presence.

David Milstein

COO

SellCord

David Milstein is SellCord's COO and one of the most hands-on Walmart growth strategists in the industry. He works directly with enterprise brands every day - in the data, in the strategy, and in the results. If there's a hard question about your Walmart performance, he's heard it and solved it.

About SellCord

SellCord is the leading agency focused exclusively on helping brands win on Walmart. With over 500 brands served, proprietary technology, and exclusive partner status with Walmart across several programs, we provide end-to-end services that support brands from Walmart Marketplace all the way to in-store retail.

Watch the On-Demand Webinar

Learn how to prepare your Walmart catalog for the future of AI-powered discovery.

Watch Now