It’s December 19th, and the holiday rush is in full swing. Shoppers are frantically searching for last-minute gifts and making their final purchase decisions. As a Walmart seller, this is your moment to stand out but only if you act quickly.
Walmart sees major traffic spikes throughout the holiday season. These aren’t just the well-known events; it’s every moment when shoppers are ready to purchase, whether they're looking for gifts, special deals, or seasonal essentials.
The opportunity is huge, but the challenge is clear: If you’re not visible during these peak times, you’re missing out on valuable sales. With the right strategy, you can take advantage of these high-traffic windows to boost your visibility and turn those last-minute shoppers into loyal customers.
Why You Need to Act Now
Even though some of the big holiday events have passed, high-conversion windows remain. Last-minute shoppers are actively searching for:
- Last-minute deals: Buyers are looking to make quick purchases.
- Fast delivery: Quick shipping options can make your product the go-to choice.
In fact, Walmart is offering one-hour Christmas Eve delivery and a new “Get it Now” feature to make holiday shopping easier for last-minute buyers.
👉 Read more about Walmart’s efforts to help last-minute shoppers
By optimizing your campaigns now, you can ride this late-season surge and maximize your sales during this final holiday push.
How to Leverage Walmart’s High-Traffic Windows
1. Optimize Your Walmart Ads
- ✅ Use Sponsored Search Ads to target high-intent shoppers actively searching for products. Focus on terms like “last-minute gifts,” “Christmas deals,” and “express delivery” so your products appear at the moment of need.
- ✅ Use Display Ads to raise awareness while shoppers are browsing. Feature eye-catching messages like “1 Hour Delivery” or “Last-Minute Christmas Deals” to grab attention.
👉🏻Explore Walmart Connect advertising solutions
2. Highlight Fast Delivery Options
- ✅ Offer Express Delivery, which can deliver items in as little as 1 hour perfect for last-minute shoppers.
- ✅ Make sure your products are available for same-day or next-day delivery, especially during the final weeks of the holiday season, including Walmart’s one-hour Christmas Eve delivery.
👉🏻Check out Walmart Express Delivery here
3. Create Last-Minute Deal Promotions
- ✅ Offer time-sensitive discounts that create urgency, such as a limited-time 20% off or a “Last Minute Sale.”
- ✅ Create gift bundles with complementary products for example, pair a popular gift item with accessories to offer a bundle discount.
Walmart’s corporate efforts to support last-minute shopping, like one-hour Christmas Eve delivery, make this the perfect time to engage these buyers.
4. Optimize Your Listings for Quick Finds
- ✅ Ensure your listings include relevant keywords like “Christmas gifts,” “last-minute deals,” “express shipping,” and “holiday essentials” so last-minute shoppers can find your products quickly.
- ✅ Use Walmart Search Insights to refine your keywords based on shopper behavior and the most popular search terms during the final days of the season.
Conclusion
The final weeks of the holiday season still hold massive potential for Walmart sellers. By optimizing your ads, offering fast delivery, and promoting last-minute deals, you can capture the attention of eager shoppers and maximize your sales during these high-conversion moments.
Don’t miss out. Take action now to ensure your products are visible and ready for the last-minute holiday rush.
.png)
.png)