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Terms & Conditions – Subscription Program Update
Walmart updated its Subscription Program Terms and Conditions, effective April 18, 2025.
Sellers must now offer:
✅ 5% off per item
✅ Up to 15% off per basket for multi-subscription orders.
This gives sellers more flexibility to drive repeat purchases, boost customer loyalty, and grow conversions.
Walmart Connect Introduces Target ROAS Bidding for Advertisers
Walmart has launched a new Target ROAS (Return on Ad Spend) bidding feature, giving advertisers greater control and efficiency over their ad campaigns. With Target ROAS bidding, advertisers can now set the specific return they want to achieve for every dollar spent on ads. Walmart will then automatically adjust bids in real time to help reach this target, using campaign performance data and advanced algorithms to optimize results.
Walmart Connect – Ad Experiences Enhancements
Walmart Connect is rolling out new ad features to help brands capture more attention and drive performance:
✨ Enhanced Skyline Placement: Now featuring a more dynamic visual design to improve engagement and offer ads premium visibility — above the fold — on desktop, mobile, and web. Available to Managed Serve and Self-Serve advertisers.
🎥 Sponsored Videos Expanded to Browse Pages: Sponsored Videos are now live across Walmart’s desktop and mobile web browse pages (mobile app rollout expected in Q2). Brands can now capture shoppers' attention earlier in the journey with impactful video ads. (Available via API too!)
Now Supporting Sellers on Walmart Canada and Mexico!
Exciting news! SellCord is expanding seller management to Canada and Mexico.
Now it’s even easier to grow your brand internationally and tap into new customer bases through Walmart's trusted platform.
Not Walmart Yet? Get a Head Start on the Summer Rush!
Summer Shoppers Are Coming – Will Your Products Be There?If you sell in Swim, Patio, Travel, Camping, Lawn & Garden — now’s the time to launch on Walmart Marketplace.
✔️ Reach millions of summer-ready shoppers
✔️ Boost your product visibility before the peak season
✔️ Save up to $75K with New-Seller-Savings*
Make the most of the summer sales wave
Join Our LinkedIn Walmart Sellers Exclusive Group!
Want insider tips, key Walmart updates, and proven growth strategies — all in one place?Our SellCord Walmart Sellers Group is live!
From Marketplace to Store Shelves: Your ultimate guide to selling (and scaling) on Walmart
Dreaming of getting your product on Walmart store shelves? This guide walks you through every step—from launching on Walmart Marketplace to scaling into 1P and landing retail placement. Packed with strategies, insider tips, and a roadmap for success.
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