The Walmart Insider - June 2025

Welcome to The Walmart Insider, your monthly source for the latest updates to keep you ahead on Walmart Marketplace.

Let's dive into what's new this month!

📈 Updated SEM Homepage & $50 Monthly Reward Credit for Pro Sellers

 The Search Engine Marketing (SEM) homepage has been revamped to provide actionable insights into item issues and allows you to easily track promotional credits across various programs.

💡 Pro Sellers can now claim a $50 SEM reward credit each month. Visit your dashboard to check your eligibility.

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📲 The Walmart Seller App is Now Available to Everyone!

 Walmart has launched the Walmart Seller App, putting real-time insights, inventory control, and customer service tools right in your pocket. Manage your business on the go, whether you're checking order status, adjusting pricing, or reviewing payouts.

🔑 Read the guide to control everything straight from your phone

🎙 Michael Lebhar’s In-Depth Interview at Prosper Show 2025

At this year's Prosper Show, CEO Michael Lebhar spoke with Cassandra Craven about scaling your business on Walmart Marketplace. Don't miss these valuable insights!

🎥👀 Watch the full interview

🚀 Ready to reach millions of new customers? Start selling on Walmart.com

🎓 Walmart Product Categorization (Part 2): Category Path

Welcome to Part 2 of our video series designed to help you optimize your Walmart listings!

In this video, David Milstein, SellCord’s COO, will explain what Category Path means, why it’s crucial for product discoverability, and how to choose the right path for your products to maximize their performance on Walmart.

📺 Watch it now→‍

‍Stay tuned for more Walmart seller insights.

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📝 The Hidden Power of Rich Media on Walmart.com

Rich media like product videos, 360° views, and comparison charts can transform your Walmart listings and increase conversions. Discover why this often-overlooked feature is essential for Walmart sellers.

🔗 Read all about Rich Media here