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Welcome to The Walmart Insider, your monthly scoop from SellCord. In just a few minutes, you’ll be fully updated on the latest Marketplace updates — and how to turn them into real growth for your business.
Let’s jump in:
Walmart Is Scaling— And So Should You
Q1 FY26 results are in, and let’s just say... Walmart is having a moment:
- Revenue up 2.5% ($165.6B), 4.0% in constant currency.
- Global eCommerce surges 22%, led by store fulfilled pickup & delivery and marketplace.
- Advertising revenue jumps 50%, Walmart Connect in the U.S. up (+31%).
- Operating income rises 4.3%, margins expand.
With momentum like this, there’s never been a better time to sell on Walmart. The traffic is real, the customers are shopping, and your brand deserves to be seen
📊 New!
Seller Performance Standards API
Stay in the loop with real-time data on your fulfillment performance.
Access performance metrics through direct API or preferred channels and gain valuable insights, including:
- Daily data on Seller Performance Standards such as Cancellation Rate, On-Time Delivery Rate, Valid Tracking Rate, Refund Rate, and Seller Response Rate.
Get real-time visibility into your seller-fulfilled orders daily.
Stay informed, stay compliant, and optimize your performance like a pro.
View Seller Performance API Guide Here
🚀Ride the wave
CPC Just Got More Affordable
Big win for advertisers, the ability to reach customers when they are actively searching or browsing:
- Sponsored Brand minimum CPC dropped from $1 to $0.50
- Sponsored Video minimum CPC now $0.80 (down from $1.30)
💡 Lower costs = more room to scale visibility without breaking the bank.
🎓Walmart Listing Basics: Categorization 101
Welcome to Part 1 of our brand-new video series for Walmart sellers! Get Your Walmart Listings Right
Struggling with product visibility? It might be your category.
Learn what Item Category means, why it matters, and how to get it right.
Stay tuned for Part 2: Category Path coming soon!
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