The Walmart Insider - October 2025

SellCord here 👋  Welcome to The Walmart Insider, your monthly source for the latest updates to keep you ahead on Walmart Marketplace.

Let’s dive into what’s new this month! 👇

🎁 Walmart Unwraps 2025 Black Friday Deals

Walmart just announced its 2025 Black Friday and Cyber Monday Deals Events, featuring up to 60% off top brands like Apple, Dyson, LEGO, and Levi’s, plus thousands of gifts under $20.

💡 How to Stay Ahead of the Competition:

• Expect record traffic starting Nov. 14, optimize listings and ads NOW.
• Offer small promos or free shipping to stay competitive.
• Use Sponsored Products to stay visible as top brands dominate.
• Fast delivery = better Buy Box chances.

👉 Read full event details here

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🧠 Walmart + OpenAI: ChatGPT Instant Checkout Is Live

Walmart is officially transforming how shoppers buy, with ChatGPT Instant Checkout, built in partnership with OpenAI.

Customers can now browse, get recommendations, and purchase, all in one chat.

💡 Why it matters for sellers:

• Instant Checkout merchants get priority visibility in AI shopping results.
• Those not opted in risk being left out of AI-driven searches entirely.

This is part of Walmart’s shift toward agentic commerce, where AI learns, plans, and predicts shopper needs before they do.

👉 Learn more about Walmart and OpenAI integration

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🚨 New Seller Performance Standard: Negative Feedback Rate

Starting early 2026, Walmart will introduce a Negative Feedback Rate metric under Seller Performance Standards.

You’ll need to maintain a rate ≤ 2% over the past 60 days to stay in good standing.

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🏆 SellCord Wins Walmart Connect Partner Network Award!

SellCord has been recognized for Excellence in Marketplace Acceleration at the 2025 Partner Network Awards.

This award highlights our innovative strategies and impact in driving brand growth on Walmart Marketplace.

Thank you to all our partners! We’re just getting started.

🎓 Missed the Spark & Scale Webinar Series?

It’s not too late! Learn from Walmart experts and uncover Marketplace strategies to scale your brand.

🔥 Start Learning Now

Learn how to optimize listings, use full-funnel ads, and leverage Walmart Connect’s AI to win the season.

👉Read more here

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