The Walmart Insider - January 2026

January 29, 2026
4 minutes
Share this post
John Doe
Marketing Manager, SellCord

SellCord here👋  Welcome to The Walmart Insider, your monthly source for the latest updates to keep you ahead on Walmart Marketplace.

Let’s dive into a special SellCord milestone and explore key resources to keep you ahead of the competition

Bonus: Apply for a FREE Walmart listing audit and get personalized insights into your content and attributes.

Article content

🏷️New Labeling Requirements for Restricted Categories

Updated compliance rules now apply to pet food, supplements, medicines, and more.

👉Review the changes to keep your listings active and compliant.

❌Delete up to 10,000 seller-fulfilled SKUs at once

For seller-fulfilled SKUs, you no longer need to contact Seller Support to handle large-scale deletions. You can now delete up to 10,000 SKUs per request using a bulk deletion spreadsheet or up to 100 SKUs per request directly in Seller Center.

Making SKU management faster and more convenient.

🔗 Short, Shareable Links for Sales Rewards & Attribution

You no longer need to use a third-party to shorten a referral link for your next Sales Rewards and Attribution referral campaign.

You can now generate shortened URLs directly from Seller Center, making it easier to promote your campaigns using clean, trackable links.

Article content

🎙️New Episode of The Marketplace Code is live

What separates top-performing Walmart sellers from everyone else?

In Episode 2, Michael Lebhar (CEO) and David Milstein (COO) break down how leading brands use Walmart Marketplace to expand assortment, grow share of voice, and unlock omnichannel growth.

Including real examples from nine-figure suppliers who scaled fast by pulling the right Marketplace levers.

🎧 Available now on all major audio platforms.