The Walmart Insider- September 2026

SellCord here 👋 Welcome back to The Walmart Insider.

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This month: Walmart Deals prep, Walmart+ badge updates, smarter listing tools, and big news from SellCord.

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Let's dive in 👇🏻

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🛒 Walmart Deals Starts October 5

Walmart Deals is one of the biggest traffic events of the fall. Brands that lock in inventory, polish their listings, and set up ad campaigns before the event will have the edge once traffic spikes.

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NEW in Seller Center: virtual bundles 👀

You can now combine products from your existing catalog into one offer, without physically packaging anything together.

How it works:

→ Pick complementary items you already sell

→ Publish them as a single bundle (you can preview it first)

→ Each item ships through WFS

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If you want help figuring out which bundles make sense for your catalog, 👉🏻 Let's talk

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📋 Personalized Listing Recommendations at Scale

The Listing Quality dashboard now offers personalized recommendations to automate pricing, restock inventory, and enhance content with GenAI. Combine them with bulk updates to improve your Listing Quality score faster.

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👉🏻 Learn more

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🚚 Improve Delivery Speed with New Insights

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The new Speed Insights dashboard in Seller Center brings your shipping metrics and recommendations together in one place. Spot regions where 3-day or faster delivery promises aren't being met and get clear actions to fix them, from reducing handling time to onboarding faster carriers.

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👉🏻 Learn more

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💸 Boost Your Cash Flow with Flexible Funding from Uncapped

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New third-party lender Uncapped now offers term loans to Walmart Marketplace sellers, with a one-month payment holiday. Get funding right away and invest in inventory and growth before repayments begin.

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👉🏻Learn more

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🔄 Omnichannel Updates

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⚠️ Action Needed: Delegated Access Keys Retire This Month

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Delegated Access keys retire at the end of September. If you use a solution provider, reconnect through the Walmart App Store to avoid service interruptions.

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📦 Save More on Ship with Walmart Labels

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Pro, Rising, and Advanced sellers now get up to 15% off 3-day and 35% off 2-day labels when shipping speed matches the delivery promise.

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↩️ Deeper Returns Insights

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The Returns dashboard now shows return reasons, trends, and item-level ratings and reviews, plus category rule recommendations to help reduce returns.

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⭐ Recognized Reviewer Program Expanded

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Items with fewer than 15 reviews now qualify for Recognized Reviewer, effective immediately, making it easier to build social proof on newer listings.

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📈 Seller Summit Takeaway: WFS + Ads Drive Growth

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Walmart Connect shared that sellers using WFS plus Sponsored Products averaged over 5x the annual GMV of sellers using WFS alone. Pairing Onsite Display with Sponsored Products drove a 45% median lift in ad sales from new-to-brand buyers.

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🏆 SellCord Named Walmart Marketplace Agency of the Year

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SellCord was recognized as Best Agency of the Year at the Walmart Marketplace Seller Summit 2026. We are deeply grateful to Walmart Marketplace for this recognition. This milestone is a reflection of the trust our clients place in us every day and the incredible hard work of our team.

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We're just getting started 🚀

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✅ Now a Scintilla Verified Service Provider

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SellCord now has full user-level access and API-level data connectivity within Scintilla, unlocking deeper insights for our clients. New Scintilla-powered solutions are coming soon.

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Stay close for what's next! 🚀

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🚀 Spark & Scale is back and better than ever!

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Join experts from SellCord, Walmart Connect, and Walmart Marketplace for our webinar series built to help you own the digital shelf this season.

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What we'll break down:

✓ Holiday content playbook

✓ CTV & Vizio advertising strategies

✓ Negative keywords to cut wasted spend

✓ Listing optimization from title to conversion

✓ Brand Highlights mastery

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Tactics you can apply the same day, straight from the experts driving growth across Walmart.

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Register Now →

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🔍 New: Dashna Brand Lens

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Turn any Walmart search page into an instant competitive report. See share of voice, rankings, the full ad landscape, and which competitors are outpricing or outranking you. Free for a limited time.

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👉🏻 Install on Chrome

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