The Walmart Insider- April 2026

SellCord here👋  Welcome back to The Walmart Insider.

This month: smarter pricing, new performance tools, WFS insights, and why digital is now driving in-store success.

Let’s dive in 👇

💰Smarter pricing with Suggested Price

A New Suggested Price column in the Pricing Insights dashboard provides clear, actionable guidance to help you stay competitive. Use it to quickly identify pricing opportunities and align with Walmart’s recommended price benchmarks.

👉Check pricing insights overview here

📲Monitor performance on the go!

You can now track all your Seller Performance metrics directly from the Walmart Seller app, including Return Rate and Item Not Received Rate.

This gives you more flexibility to stay on top of performance and ensure compliance with Walmart standards.

💲 WFS estimated revenue calculator

Walmart introduced a new tool within the WFS Inventory page to help you estimate item-level profitability.

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It factors in your current price, WFS fees, and item costs, giving you better visibility into margins and allowing you to update pricing directly from the dashboard

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👉🏻 Check out this guide to learn how to use it



🎙️ The Marketplace Code - Latest Episode!

David Milstein and Dallas Counts break down why digital penetration is becoming the metric that matters, and how online performance now directly impacts in-store shelf space.

👉🏻 Watch Now and Stay Ahead

A perfect content score isn’t enough.

Walmart rewards alignment:

→ Product type & category path

→ Keyword strategy in titles

→ Ads + content working together

💡 Learn what actually drives visibility and performance.

👉 Watch the full webinar

A breakdown of fees, fulfillment, and competition to help you scale smarter.

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