SellCord here 👋 Welcome back to The Walmart Insider.
This month: holiday deal dates, AI agent shopping, Search themes, WFS fulfillment on Shopify, Rich Media comparison tables, and our upcoming Supplierville Live AMA and Digital Lunch & Learn.
Let’s dive in 👇
✨ Sponsored Results Are Showing Up in Sparky
Until now, shoppers searching in Sparky only saw organic results. We’re now seeing sponsored results appear too, which means paid placement now plays a role in how products show up in AI-driven discovery.
🚗 New Automotive Product Types and Attributes
Walmart introduced new Automotive product types and attributes to improve catalog quality and item classification. Legacy product types remain available during the transition, with select types set to retire starting early 2027. If you use APIs, review your integrations and mappings.
🤖 AI Agents Can Now Shop on Walmart
New Agent Profiles let customers shop through AI assistants, with spending limits and approvals they control.
👉🏻 Learn more
🔍 Find Trending Searches with Search Themes
The new Search themes feature in Search insights groups related customer searches by a common need. Review keywords, frequency ranks, trending queries, and top competing items on the All search themes page.
🛍️ WFS Multichannel Fulfillment, Now on Shopify
Access Multichannel Solutions directly from your Shopify admin and use your existing WFS inventory to fulfill orders automatically, alongside Amazon, eBay, Temu, TikTok Shop, and more. Install the Multichannel Solutions app from the Shopify App Store to get started.
🔄 Omnichannel Updates
🎄 Holiday Deal Dates Are Official
Walmart confirmed three holiday events, with early access for Walmart+ members:
→ Black Friday Deals, Event 1: Nov 12 to 15
→ Black Friday Deals, Event 2: Nov 23 to 29
→ Cyber Monday Deals: Nov 30 to Dec 2
🎤 Supplierville Live AMA
Get expert answers to your toughest Walmart questions. David Milstein, COO of SellCord, will be answering your questions live.
📅 Virtual Event | November 5 | 1:00 PM PST / 4:00 PM ET
This private session is open only to approved Supplierville members.
🤖 AI Search and Retail with L’Oréal
On October 15 in Rogers, Michael Lebhar and David Milstein sat down with Chris Brantley (CX Director, CPD eCommerce at L’Oréal) to walk through our work together on Walmart: why L’Oréal started optimizing for AI, what we changed on their listings, and the results so far.
Thank you Doing Business in Bentonville for putting this together!
🎥 Spark & Scale: Now On Demand
Our Spark & Scale webinar series, presented in partnership with Walmart Marketplace and Walmart Connect, covered holiday content, CTV advertising, negative keywords, listing optimization, and Rich Media. Every session is now available on demand, so catch up before the holiday rush.
👉🏻 Your holiday scaling plan starts here. Watch on demand
🥗 Digital Lunch & Learn: Winning Your Walmart Category in the Digital Shelf
Virtual | November 23 | 2:00 PM ET / 11:00 AM PST
Learn how to own share of voice, build content that ranks, show up in AI-driven discovery, and win key category moments.
🍔 Get a $100 Uber Eats voucher before the session. T&Cs apply.
📊 Rich Media Comparison Tables: Boost Cross-Selling
Help undecided shoppers pick the right product while discovering similar items from your brand. Keep the table focused on the attributes that matter most, like price, ratings, key features, size, material, and warranty.
How it works:
→ You share your items and comparison copy in a spreadsheet
→ SellCord designs and implements Walmart-compliant charts
→ We host them through an approved provider, per parent SKU. Child SKUs are free
👉🏻 Let’s build your comparison tables
