SellCord here 👋 Welcome back to The Walmart Insider.
This month: Scintilla updates, Walmart's commerce media vision, Negative keywords, Supplierville events, and the latest from SellCord.
Let’s dive in 👇
📊 July 2026 Major Scintilla Release Is Live
Walmart released its latest Scintilla update with new tools to help brands analyze performance and make faster decisions. Highlights include new Scintilla Boards, Marty AI Assistant for instant, source-backed insights, and Omni Item Dim.
🎯 Negative Keywords Are Coming to Sponsored Products
Walmart advertisers can now use negative keywords in Sponsored Products to block irrelevant searches and improve campaign efficiency.Available for both Auto and Manual campaigns using Fixed Bidding, this update gives sellers greater control over ad spend and helps reduce wasted clicks.
📦 New AI-powered insights available to help you achieve Pro Seller status
The Pro Seller page in Seller Center now offers AI-powered insights to help you achieve Pro Seller status, removing the guesswork to reach your goals.Access personalized performance insights and actionable recommendations to improve key metrics, track progress, and optimize strategies.
⏳ The countdown is on
Here's what's waiting for you on the floor:
🔹 A FREE audit of your Walmart account.
🔹 The claw machine is back this year, with even better prizes.
🔹 Tools and insight you won't get anywhere else in the expo hall.
Book a 1:1. Come with questions, leave with a plan! We will be at booth 501
📈 New Success Story: Cook With Color
Check how SellCord partnered with Cook with Color to maximize visibility during Back-to-School and Walmart Deal Days through a Sponsored Products strategy.
